Aug 6, 2009
Tri-Ply – Finalist for UK Packaging Award
Press Release
Leading North West design and marketing agency, nicepond, will go head-to-head with retail giants Marks and Spencer and Asda at this year’s prestigious UK Packaging Awards.
The Windermere-based agency has been nominated alongside six other companies in the Sustainable Pack of the Year award for its pioneering eco-packaging design, Tri-Ply.
The innovative concept was commissioned by leading homeware and kitchen retailer, Lakeland, for its new pan range. It marks a significant breakthrough in packaging design as the tripod-shaped box increases space efficiency for shipping and merchandising, achieving an overall reduction in waste and transportation of an impressive 50 per cent.
Tri-Ply’s ingenious shape is eye-catching for consumers whilst reducing waste and material costs for the retailer. It also communicates the benefits of the pan range itself, which has an energy saving triple layer of stainless steel and aluminum for fast, efficient heat transfer.
Bob Wallace, Marketing Director of nicepond, commented:
“It’s a real honour to be nominated amongst some of the UK’s leading retailers and design agencies, such as M&S and Asda. The UK Packaging Award is a highly respected accolade and to see our name alongside the industry’s elite is a significant achievement for the company.”
He added:
“Tri-Ply is a unique design concept that has added a brand new dimension to retail packaging design. Therefore, significant credit must go to our highly creative and innovative design team who literally did ‘think outside the box’!”
The UK Packaging Awards 2009 – run by leading magazine Packaging News – celebrates the achievements of the packaging industry and the exceptional design and production of its work. The awards will be judged by an independent panel of experts based upon the environmental impact, design, usability and the degree of innovation of each nominee’s entry, nicepond will join other UK design and marketing agencies from around the UK at London’s Grosvenor Hotel for the award ceremony on 4 November 2009.
